ILLUSTRATION WITH A PURPOSE.
Human stories and chocolate-making scenes bring character to every face of the packaging.
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999 CHOCOLAT
BIG BOX STUDIO
GOOD TASTE.
GOOD CHOCOLATE.
THE SIGNATURE.
LIGHT APPLICATIONDARK APPLICATIONBEFORE THE FIRST BITE.
DRAWN WITH CARE.
SKETCH ORIGINAL01 02 03 FIVE PACKS.
01 / FRONT DESIGN70% CLASSIC DARK 02 / BACK DESIGN70% CLASSIC DARK FROM THE SHELF.
SMALL BATCH.
GOOD PRODUCT?
Let’s talk about your brand
999 CHOCOLATBIG BOX STUDIO999 CHOCOLAT × BIG BOX STUDIO
GOOD TASTE.
GREAT STORIES.
BETTER DESIGN.
A logo to remember. Packaging to pick up. A website to explore. The complete 999 Chocolat brand experience, designed by Big Box Studio.
Logo designPackaging designWebsite design
CLICK TO OPEN.
DRAG TO ROTATE.
DRAG TO ROTATE.
THE PACKAGING, IN YOUR HANDS70% Classic Dark
01 / THE PROJECT
GOOD CHOCOLATE.
BETTER FIRST IMPRESSIONS.
999 Chocolat had the product. Our work brought its character into a connected identity, illustrated packaging and an e-commerce website.
Every pack tells part of the chocolate-making story. Together, they create a collection that feels related, with a distinct colour and illustration for every cocoa percentage.
- BRAND
- 999 Chocolat
- DESIGN STUDIO
- Big Box Studio
- WORK
- Logo · Packaging · Web
02 / LOGO DESIGN
THE SIGNATURE.
THE START OF THE STORY.
A recognisable mark that holds the brand together. From a chocolate pack to a browser window, this is where the identity begins.
PRIMARY BRAND SIGNATURESKETCH ORIGINAL999 CHOCOLAT / LOGO DESIGN BY BIG BOX STUDIO
LIGHT APPLICATIONDARK APPLICATION03 / PACKAGING DESIGN
BEFORE THE FIRST BITE.
THERE’S A STORY.
An illustrated journey through chocolate making. Ornamental frames, people and process give each pack something to discover.
FROM FIRST LINE TO FINISHED PACK
DRAWN WITH CARE.
FINISHED WITH CHARACTER.
Watch the illustration take shape, then reveal the original 70% Classic Dark packaging. A drawing-to-design animation of the real artwork.
A FAMILY, NOT FIVE STRANGERS.
A consistent structure connects the collection. Colour and illustration make each variant its own.
DETAILS WORTH TURNING OVER.
Front, back and interior are part of one experience. Explore the original packs below.
04 / THE COMPLETE COLLECTION
FIVE PACKS.
ONE FAMILY.
A little colour. A lot of character. Pick a pack from the shelf to explore its artwork, palette and animated opening.
60% 99% COCOA / ORIGINAL PACKAGING ARTWORKSELECT A PACK TO EXPLORE
THE DESIGN, UP CLOSE
NO DETAIL LEFT ON THE SHELF.
05 / WEBSITE DESIGN
FROM THE SHELF.
TO THE SCREEN.
The same brand, in a digital space. The e-commerce website connects the collection, the story and the shopping experience.
999CHOCOLAT.COMExplore the live website
ACTUAL CLIENT WEBSITE / LIVE PREVIEWVisit 999 Chocolat
06 / A BIGGER APPETITE
SMALL BATCH.
BIG AFTER-EFFECT.
From 200 to 2,000 bars a month. A new identity, a new shelf presence—and a much bigger appetite for 999 Chocolat.
THE GROWTH STORY
THE STARTING POINT
200BARS / MONTH
A small batch.
A world of possibility.
2002,0001×
10×THE APPETITE
ONE PACK = 200 BARS / MONTH
01 / 10
THEN / 200NOW / 2,000
10×MONTHLY BAR SALES
+900%INCREASE IN VOLUME
+1,800MORE BARS / MONTH
Client-reported monthly sales, from 200 to 2,000 bars. Pack visuals illustrate the change in volume; each represents 200 bars.
BIG BOX STUDIO / WHAT’S YOUR NEXT BIG MOVE?