999 CHOCOLAT
BRAND IDENTITY
WEB DEVELOPMENT
PACKAGE DESIGN
A Celebration of Purity and Refinement
The Origin: A Story Waiting to Be Told
999 Chocolat began not as a brand seeking recognition, but as a practice rooted in purity, sourced from the cacao groves of Kerala and Tamil Nadu, and built on the belief that India’s single-origin chocolate deserves a place among the finest in the world. The farmers were not suppliers; they were co-authors. The craft was real. The conviction was deep. The product was extraordinary. What was missing was a brand that looked, spoke, and felt as good as the chocolate tasted.
The Intervention
Purpose Meets Craft
BigBox Studio took on two things and two things only: redesign the packaging for the dark chocolate range, and build the website from scratch. Simple in scope. Transformative in impact.
BigBox Studio started where they always start: with truth. Who is 999 Chocolat, really? This was not just a chocolate brand it was a declaration that India’s cacao deserved to be celebrated on the world stage, that purity was not a marketing claim but a practice. BigBox Studio took that truth and built an entire brand world around it.
The Redesign
A Visual Language Worthy of the Craft
The packaging for the 999 dark chocolate range was rebuilt from the ground up deep, warm earth tones layered against refined gold accents, with typography that felt handcrafted yet precise. The organic certification moved from footnote to centrepiece. The single-origin story moved from obscurity to pride of place. The new look did not just say premium. It said earned.
Digital Presence
999 Chocolat didn’t have a website. Now it does. Big Box Studio built one from the ground up: a complete e-commerce site with navigation that makes sense, product pages that tell the truth, and a checkout flow with zero friction between a visitor and the bar they already wanted to buy. Organic traffic followed. So did orders, no third-party platform required. 999 Chocolat finally has a home online, and customers finally have a reason to show up.
The Outcome:
When Truth Finds Its Platform
Within six months of the new design and website going live, 999 Chocolat’s sales grew. Not because the chocolate changed. The chocolate was always extraordinary. The redesign just refused to let the world walk past it anymore.
Orders grew. Repeat purchases grew. The kind of word-of-mouth that no advertising budget can manufacture began to build organically. A brand refresh does not just change how people see you it changes how much they buy from you.